The submit 7.4 million Brits plan UK holiday trip for Easter weekend appeared first on TD (Travel Daily Media) Travel Daily.
Go toEngland’s Easter Trip-Tracker survey, printed this week, reveals that 7.4 million Brits are positively planning an in a single day holiday trip within the UK for the Easter weekend, bringing an estimated £1.8 billion enhance to the financial system.
This is on par with the pre-COVID Trip-Tracker figures for Easter 2019, which have been the best since this survey started and a major improve on 2018 when 4.8 million Brits have been planning an in a single day holiday trip for the lengthy weekend. In 2017, the determine was 6.6 million.
VisitBritain/Go toEngland Deputy Chief Executive Patricia Yates stated: “It is great to see so many people are planning a holiday at home for the Easter weekend, getting out and exploring the outstanding accommodation, events and attractions here on our doorstep whether enjoying a trip to the seaside, countryside or on a city break. This is the first Easter since 2019, pre-pandemic, that the industry has been able to fully trade and the long weekend will be critical in providing businesses and destinations with much needed cash-flow as the season gets underway. Our tourism businesses will be very pleased to welcome you back.”
Of these positively planning an in a single day trip in England throughout Easter, the bulk have been planning a short-break of one-to-three nights.
The survey additionally confirmed {that a} additional 3.4 million individuals have been undecided about whether or not to take an in a single day holiday trip within the UK in the course of the Easter weekend. The high causes have been ‘waiting to see if I can afford it’ adopted by ‘waiting to see what the weather is like’ and ‘not sure where I’d prefer to go.’
Looking at day-trips in England, nearly of 1 / 4 of these surveyed have been positively planning one in the course of the Easter weekend.
Go toEngland ramped up its home advertising and marketing final month, launching the following part of its ‘Escape the Everyday’ campaign, to encourage short-breaks to English cities this spring and early summer season. The £1 million marketing campaign has been placing the highlight on the standard locations, customer sights and experiences on provide throughout England’s cities, which have been hit onerous by the slower return of worldwide guests and their spending.
The submit 7.4 million Brits plan UK holiday trip for Easter weekend appeared first on Travel Daily.
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